Tobacco advertisements target teens

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Each year, tobacco companies spend billions of dollars to promote their products, including electronic cigarettes that are especially popular with young people. Research shows these advertisements reach, and strongly influence, children and teens. Marketing aims to get them to smoke and choose certain brands, experts note. Please note this article was published more than one year ago. The facts and conclusions presented may have since changed and may no longer be accurate. The 2009 family smoking prevention and tobacco control act banned flavors in cigarettes except menthol to curb youth appeal, but flavors are still allowed in other tobacco products. E-cigarette companies capitalize on this gap in regulation by offering kid-friendly flavors, such as cotton candy and gummi bear, and packaging e-liquids to. Four out of five teens who use tobacco start with flavored products 4 which are tempting to young people because they come in colorful packaging that makes them appear harmless. 5 many young people think flavors make tobacco and smoking safer.   women are also targeted by the tobacco industry, and tobacco companies continue to produce brands specifically for women. Marketing toward women is dominated by themes of social desirability, empowerment, and independence, which are conveyed by advertisements featuring slim, attractive, and athletic models. A study of alcohol advertising in magazines from 1997 to 2001 found that the number of beer and distilled spirits ads tended to increase with a magazines youth readership. For every 1 million underage readers ages 12-19 in a magazine, researchers found 1. A new analysis of juuls marketing campaign suggests it targeted youth from its inception. Meaning tobacco products, like newport, are both more visible and more affordable to kids. 24 newport is the leading brand of cigarettes among african american youth ages 12-17. Each advertisement viewed by the 1,872 teens surveyed resulted in a 1 percent increase in the number of drinks consumed that month. Young people in markets where there is a saturation of alcohol advertising tend to keep increasing their drinking over time to the point that they consume an average of 50 drinks per month by age 25. While the tobacco industry claims they no longer target kids, they still use tactics to attract kids to use their products. They use enticing flavors, colorful packaging, and names and logos similar to popular types of candy 11. And many of these products are often placed in kid-friendly locations in convenience stores, often near candy 12, and sold at kid-friendly prices.

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